Welcome to Blackpool and thank you for serving in HM Armed Forces. We are pleased to give you this Loyalty Card and a directory of shops, pubs, clubs, restaurants, hotels, businesses and services who are prepared to offer you a discount or concession as a 'thank you' for your service to our Country. It is Blackpool's way of saying how we all appreciate what you have done in our Armed Forces and we hope you will take advantage of the offers available to you in this directory.

This project is provided by 'Supporting Our Brave' a Community Interest Company (CIC) established to offer help, assistance and signposting of all issues relating to members of HM Armed Forces and the Veteran Community. One of the CIC's aims is to raise awareness of Veterans in today's society. As such, Blackpool host's many ex-service and Veteran Associations annual events, AGM's or re-unions. By showing the Loyalty Card, the people of Blackpool will be able to recognise you as either a serving member of our Armed Forces or a Veteran.

Supporting Our Brave is very grateful to all the businesses that have created an offer that our Forces and Veterans can take advantage of. This booklet will be regularly updated as we hope many more businesses will take the opportunity to show gratitude by offering a discount, concession or offer to our Veterans and serving personnel.

Supporting Our Brave cannot be held responsible for the verification of any offer made within this booklet. Businesses indicating offers to holders of the Loyalty Card reserve the right to alter amend or withdraw the offer at any time without prior notice. Supporting Our Brave does not endorse any of the offers shown within but are extremely grateful to them for offering a discount or concession to our forces past and present.

Please note: This is the first issue of the offers made available. Many businesses listed may wish to alter or amend their offer and many more are likely to consider making a concession. This is a learning curve for us all and we ask all to be patient and allow us to listen and learn to get the best possible value. This is a free service to Veterans, HM Armed forces and businesses making an offer and as such we will be very limited to the number of hard copy directories we will print, but they will be published and regularly updated on our website. Also look out for the special stickers in the windows of businesses taking part.